Nexus Finance
A fintech platform redesign that increased user engagement by 180%.
Nexus Financial Services
2024
UX Research · UI Design · Frontend Development · Backend Integration
Nexus Finance was struggling with an outdated platform that had a 60% drop-off rate during onboarding. Users found the interface confusing, and the mobile experience was severely lacking.
We conducted extensive user research and completely reimagined the user journey. The new design features a streamlined onboarding process, intuitive dashboard, and a mobile-first approach with real-time portfolio tracking.
Impact & Outcomes
180% increase in user engagement
45% reduction in onboarding drop-off
4.8/5 average app store rating
$2.5M additional AUM in first quarter
“Northon Studios transformed our digital presence. The new platform has exceeded all our expectations and our users love it.”
Sarah Chen
CEO, Nexus Financial Services
Meridian Studio
Branding & Web